Writing great emails – using the tips from Lesson #2 – is only half of the cold messaging battle. As you perfect the language used in your cold emails, you’ll also need a plan for finding the addresses of the people you want to reach.
I’ve compiled a list of strategies, tools and other resources below. Pick the ones that best suit your industry and sales style, and then get to work!
The communities you’re already a part of can be rich places to mine potential contacts.
Sample Strategy: Export your contacts to capture work or personal email addresses from your connections.
Per LinkedIn, you’ll need to take the following steps to export a list of your current connections, including their email addresses:
Use the Instant Data Scraper Chrome plugin to scrape contact information from LinkedIn Groups
Follow the company pages where your key prospects work to find their email addresses and others’ contact information
Autofollow 2nd connections to increase the size of your network
Copy your competitors’ followers’ Twitter handles, match them the LinkedIn profiles using FullContact, and scrape their visible email addresses on LinkedIn.
Start by creating a list of the Twitter handles following your competitors. Check the tools described below to automate the process – or, for a manual alternative, Bill Sebald of Greenlane offers a 5-step process using copying, pasting and filtering within Excel.
Next, use the process described by Salesflare to enrich your Twitter data with LinkedIn profiles through FullContact, using its Personal Enrichment Template: