Whether you use cold email to find sales leads, connect with influencers, build your personal brand, find mentors, or grow your network, there’s no underestimating its power.
Cold email is one of the best sales channels you can add to your business. When done well, it can generate a huge response rate to your inquiries (see the 29 percent rate Kyle Gawley achieved).
Unfortunately, most people don’t do cold email well. After the Hiscale team reviewed hundreds of cold email campaigns to increase their effectiveness, we’ve learned why some people don’t reach their campaign goals.
Writing good outreach email isn’t rocket science. There are proven formulas you can leverage, as well as lessons you can draw from other digital marketing disciplines, such as conversion rate optimization and ad copywriting.
There’s no substitute, however, for doing the work.
Over the next 8 lessons, we’ll show you how to turn theory into practice, tapping into existing cold email best practices and deploying them in a way that’s both efficient and effective.
We cover everything you need to complete your journey from novice to master cold email outreach performer right here.
We remain at your disposal if you have any questions.
LESSON 1 : How to Write a Good Email
LESSON 2 : Writing Subject Lines, Opening Lines, and Body Copy